Sell More. Help More.
Your campaign is ready. Now let's make sure people actually hear about it. Start with our 10-Minute Launch, follow the first 72-hour plan, and use the tools below whenever you need a little extra momentum.
Don't just announce the fundraiser. Launch it together.
Before students leave the meeting, have every participant identify their first supporters and share the fundraiser with them.
Do These 3 Things First.
You don't need a complicated sales plan. Get everyone sharing early and build momentum during the first three days.
Run the 10-Minute Launch
Set the 100-pack goal, build the Power 20, circle the first five supporters, and have students share before leaving.
Get Parents Involved
Send the parent message that evening. Parents can purchase, share the campaign, and help students reach more supporters.
Share Your Progress
Don't let the fundraiser disappear after launch day. Tell students where they stand and keep the goal visible.
Get Everyone Sharing Before They Leave.
The goal isn't to explain every detail of the fundraiser. The goal is to get students taking action.
Build Momentum Early.
A strong start makes the rest of the campaign easier. Give your fundraiser a few simple pushes while excitement is fresh.
Launch Together
Run the 10-Minute Launch, have students contact their first five supporters, and send the parent message that evening.
Expand Your Reach
Share with school staff, post on social media, and challenge students who haven't reached five supporters to contact five more people.
Share Your Progress
Tell students and parents how many packs you've sold and how many remain to reach your next goal.
Want something you can print?
Download the Campaign Success Guide or Power 20 worksheet and use them at your next meeting.
Copy It. Paste It. Sell It.
Don't waste time trying to write the perfect message. Personalize one of these, add your campaign link, and send it.
Text It
Post It
Follow Up
Who Should I Ask?
Think you don't know enough people? You probably know far more potential supporters than you realize.
Family & Friends
Parents & family
Grandparents
Aunts, uncles & cousins
Family friends
School & Activities
Friends
Teachers & former teachers
Coaches
Teammates
Your Community
Neighbors
Parents' friends
Coworkers
Church & community friends
Make a List of 20 People.
Don't overthink it. Write down the first 20 people who come to mind, circle the five most likely to support you, and contact them first. Don't decide for someone that they won't buy. Give them the opportunity to say yes.
Download My Power 20
Let the Socks Do Some Selling.
You're not just asking people for money. You're offering something fun and useful. Show people the socks and help them picture who they could buy them for.
The 7-Day Selling Challenge.
Need a simple daily action? Do one thing each day and keep putting your fundraiser in front of new people.
Family Day
Personally text five family members.
Friend Day
Send your fundraiser to five friends.
Social Day
Post your fundraiser on social media.
Show the Socks
Post three favorite styles.
Expand Your Circle
Ask neighbors, teachers, coaches or coworkers.
Follow-Up Day
Remind people who meant to order.
Goal Day
Tell everyone how close you are.
Want to Sell More?
Successful fundraisers don't need a perfect sales pitch. They consistently ask, share and follow up.
Personally Ask
Don't rely only on social media. Personal messages are harder to ignore.
Show the Socks
People want to see what you're selling. Share your favorite designs.
Tell Your Story
Explain what you're raising money for and why it matters.
Make It Personal
See a pair that reminds you of someone? Send it directly to them.
Follow Up
A friendly reminder can turn “I meant to order” into an actual order.
Share Progress
Tell people how close you are to your next goal.
Say Thank You
Every supporter matters. A simple thank-you goes a long way.
Keep Going
The biggest mistake is stopping after one post or one ask.
Remember Why You're Asking.
You're raising money for something that matters to you. When asking feels uncomfortable, remember that you're simply giving someone an opportunity to support your group and be part of something good.
Parent Corner.
Parents can help young fundraisers succeed without doing all the selling for them.
50 Ways to Sell More Socks.
You don't need one huge sales idea. Successful fundraisers usually do lots of small things consistently. Pick five ideas you haven't tried and do them today.
Start With the People You Know
- Text five family members personally.
- Ask the grandparents.
- Send your link to aunts, uncles and cousins.
- Ask your neighbors.
- Ask family friends.
- Ask your parents to share at work.
- Ask coaches, teachers and mentors.
- Ask church or community-group friends.
- Look through your phone contacts.
- Make a list of 20 people before you start selling.
Make It Personal
- Add someone's name to your message.
- Tell people why you're fundraising.
- Explain what the money will help accomplish.
- Pick socks specifically for someone.
- Say, “I saw these and thought of you.”
- Show your favorite pair.
- Have the student do the asking.
- Tell people your personal sales goal.
- Share your progress.
- Celebrate every milestone.
Use Social Media Differently
- Make your first fundraiser post.
- Don't post only once.
- Post your favorite sock styles.
- Ask, “Which pair would you pick?”
- Use Facebook Stories for reminders.
- Use Instagram Stories to show your goal.
- Have a parent share the fundraiser.
- Ask grandparents to share too.
- Post an update halfway to your goal.
- Post a last call before the fundraiser ends.
Let the Socks Do Some Selling
- Show people the actual designs.
- Wear the socks.
- Talk about gift ideas.
- Suggest teacher gifts.
- Suggest coach gifts.
- Mention stocking stuffers near the holidays.
- Suggest buying ahead for birthdays.
- Encourage buying for multiple family members.
- Show several different styles.
- Talk about both the product and the purpose.
Go Beyond Your Phone
- Keep a fundraiser flyer handy.
- Use your QR code.
- Use an approved community bulletin board.
- Ask whether a parent can display a flyer at work.
- Share at practices, meetings or activities when appropriate.
- Ask supporters to tell one other person.
Finish Strong
- Follow up with people who meant to order.
- Tell people when only a few days remain.
- Tell everyone when you're almost at your goal.
- Ask one more person.
When you think you're finished, think of one more person you haven't asked. Then ask them.
You Don't Have to Do Everything.
Pick a few ideas. Take action. Keep sharing. The more people who hear about your fundraiser, the more opportunities you have to reach your goal.