SELL MORE. HELP MORE.
You've got the socks. You've got a great cause. Now let's get selling!
Fundraising doesn't have to feel complicated or awkward. The most successful sellers simply tell people what they're doing, why it matters, and give them an easy way to help.
We've put together our favorite tips, ideas, challenges, and ready-to-use messages to help you reach more people, sell more socks, and raise more money.
DO THESE 3 THINGS FIRST
You don't need a complicated sales plan. Start with these three simple actions.
SHARE YOUR FUNDRAISER
Don't keep it a secret!
Send your fundraising link directly to friends and family and share it on social media.
PERSONALLY ASK PEOPLE
Posting is great—but don't stop there.
A personal message is much harder to scroll past than a social media post.
FOLLOW UP
People are busy.
Someone may fully intend to order and simply forget. A friendly reminder a few days later can make a big difference.
The most successful fundraisers don't necessarily know more people.
THEY USUALLY JUST ASK MORE PEOPLE.
COPY IT. PASTE IT. SELL IT.
Not sure what to say? We've got you. Choose a message, personalize it, add your fundraising link, and send it.
TEXT IT!
POST IT!
FOLLOW UP!
WHO SHOULD I ASK?
THINK YOU DON'T KNOW ENOUGH PEOPLE?
You probably know far more potential supporters than you realize. Start with the people already in your world.
FAMILY & FRIENDS
Family
Grandparents
Aunts, uncles & cousins
Family friends
SCHOOL & ACTIVITIES
Friends
Teachers & former teachers
Coaches
Teammates
YOUR COMMUNITY
Neighbors
Parents' friends
Coworkers
Church friends
Community groups
YOUR GOAL: MAKE A LIST OF 20 PEOPLE.
Don't overthink it. Write down the first 20 people who come to mind.
Then personally contact each one.
LET THE SOCKS DO THE SELLING
YOU'RE NOT JUST ASKING FOR MONEY.
You're offering something people will actually use. Show the socks, talk about your favorite designs, and help people picture who they'd give them to.
These made me think of you!
You NEED these.
These would make such a fun gift!
SHOW THEM
Don't just send a link. Show people your favorite sock designs.
PICK FOR THEM
See a pair that reminds you of someone? Send it directly to them.
MAKE IT A GIFT
Help people picture who they could buy the socks for.
SOCKS MAKE GREAT GIFTS.
SCHOOL & TEAM
Teachers
Coaches
Teammates
Thank-you gifts
FAMILY & FRIENDS
Birthdays
Friends
Family members
Just because
HOLIDAYS & MORE
Stocking stuffers
Care packages
College students
Coworkers
Sometimes the best way to sell socks is simply to help someone picture who they'd give them to.
THE 7-DAY SELLING CHALLENGE
CAN YOU COMPLETE THE 7-DAY CHALLENGE?
FAMILY DAY
Personally text five family members.
FRIEND DAY
Send your fundraiser to five friends.
SOCIAL DAY
Post your fundraiser on Facebook or Instagram.
SHOW THE SOCKS
Post pictures of three favorite sock styles and ask:
“Which pair is your favorite?”
THINK OUTSIDE YOUR CIRCLE
Contact neighbors, coworkers, teachers, coaches, church friends, or family friends.
FOLLOW-UP DAY
Send a friendly reminder to people you’ve already contacted.
GOAL DAY
Tell everyone how close you are to your goal:
“We’re only [NUMBER] orders away. Who can help us get there?”
🎉 CHALLENGE COMPLETE!
And remember...
You don’t have to stop after Day 7.
TOP SELLER SECRETS
WANT TO SELL MORE?
Do what the most successful fundraisers do.
PERSONALLY ASK
Don’t rely only on social media. A personal ask is much harder to ignore.
SHOW THE SOCKS
People want to see what you’re selling. Share your favorite designs.
TELL YOUR STORY
Explain what you’re raising money for and why it matters to you.
MAKE IT PERSONAL
See a pair that reminds you of someone? Send it directly to them.
FOLLOW UP
A friendly reminder can turn “I meant to order” into an actual order.
SHARE YOUR PROGRESS
Tell people how close you are to your goal. People love helping you get there.
SAY THANK YOU
Every supporter matters. A simple thank-you goes a long way.
DON’T GIVE UP AFTER ONE POST.
Fundraising works when people hear about your fundraiser more than once.
REMEMBER YOUR WHY.
Every pair of socks represents something bigger.
You're raising money for something you care about—and through We Help Two, fundraising can make an impact beyond your own organization, too.
So when you feel nervous about asking someone to buy, remember why you're asking.
TO BE PART OF SOMETHING GOOD.
PARENT CORNER
Have a younger seller? Help them succeed without doing all the selling for them.
Help them make a list of people they know.
Encourage them to personally do the asking whenever possible.
Share their fundraising link with family and friends.
Post the fundraiser on your social media.
Share the fundraiser at work when appropriate.
Help them send thank-you messages.
Celebrate progress—not just the final total.
KEEP GOING!
50 WAYS TO SELL MORE SOCKS
You don't need one huge sales idea. Successful fundraisers usually do lots of little things consistently.
Pick a category. Choose a few ideas. Then go do them!
01 START WITH THE PEOPLE YOU KNOW 1–10
- Text five family members personally.
- Ask the grandparents.
- Send your link to aunts, uncles, and cousins.
- Ask your neighbors.
- Ask family friends.
- Ask your parents to share at work.
- Ask coaches, teachers, and mentors.
- Ask church or community-group friends.
- Look through your phone contacts.
- Make a list of 25 people before you start selling.
02 MAKE IT PERSONAL 11–20
- Add someone's name or a personal sentence to your message.
- Tell people why you're fundraising.
- Tell people what the money will help accomplish.
- Pick socks for someone.
- Say, “I saw these and thought of you.”
- Show your favorite pair.
- Have the student or participant do the asking.
- Tell people your personal sales goal.
- Share your progress.
- Celebrate every milestone.
03 USE SOCIAL MEDIA DIFFERENTLY 21–30
- Make your first fundraiser post.
- Don't post only once.
- Post your favorite sock styles.
- Ask, “Which pair would you pick?”
- Use Facebook Stories for easy reminders.
- Use Instagram Stories to show the socks, your goal, and time remaining.
- Have a parent share the fundraiser.
- Ask grandparents to share it too.
- Post an update when you're halfway to your goal.
- Post a last call before your fundraiser ends.
04 LET THE SOCKS DO SOME SELLING 31–40
- Show people the actual designs.
- Wear the socks.
- Talk about gift ideas.
- Suggest teacher gifts.
- Suggest coach gifts.
- Mention stocking stuffers when the holidays are approaching.
- Suggest buying ahead for birthdays.
- Encourage people to buy for multiple family members.
- Show several different styles.
- Talk about both the product AND the purpose.
05 GO BEYOND YOUR PHONE 41–46
- Keep a fundraiser flyer handy.
- Use a QR code.
- Put a flyer on an approved community bulletin board.
- Ask whether a parent can display a flyer at work.
- Bring up your fundraiser at practices, meetings, or activities when appropriate.
- Ask supporters to tell one other person.
06 FINISH STRONG 47–50
- Follow up with people who said they wanted to order.
- Tell people when only a few days are left.
- Tell everyone when you're almost at your goal.
- Ask one more person.
YOU DON'T HAVE TO DO ALL 50.
Choose five things you haven't tried yet and do them today.
Then choose five more.
The more people you reach, the more opportunities you have to raise money for your cause—and the more good we can do together.